Anna Pascual Laguna
Senior Motion Designer

Creating scalable 2D/3D motion systems and digital brand experiences from strategic concept to final technical execution.

Reel Breakdown & Technical Credits

:00 ‍ ‍Verizon x NFL: 3D Matchmoving and C4D/Redshift integration of brand-accurate helmets into Google Veo generative environments.

:02 ‍ ‍Verizon x NHL: Leveraged generative AI pipelines to rapid-prototype and render key assets (puck and card elements) for tight turnaround social deliverables.

:04‍ ‍Verizon Simplicity & Verizon Dollars (Walmart Campaign): Refined generative AI footage for multi-screen asset readiness, paired with custom Cinema 4D CGI coins for precise physical lighting, physics, and brand control.

:09 Partner Ecosystem (Disney+, Hulu, HBOMax, Netflix): Architected modular motion templates for quarterly national campaigns, ensuring multi-brand compliance and rapid content updates.

:12 Verizon Access: Designed a high-velocity template system for real-time celebrity and presale event integration.

:15 Verizon x FIFA: C4D/Redshift integration of brand-accurate ball physics into Kling generative environments.

:16 Holiday "Elves": Narrative AI generation and character consistency engineering for social and DOOH.

:17 The Met "Unframed": Produced AR simulations for social CTA campaigns.

:19 ‍Verizon "MyPlan": Developed motion and system-wide animation assets for social rollout.

:22 Verizon x Sunday Ticket: Remapped and animated a 3D generic football asset in Cinema 4D for a full 360-degree rotation, building a versatile hero motion piece deployed across multiple national deliverables.

:24 Technical Finishing: Advanced "Invisible VFX" suite including logo removal, object replacement, and high-fidelity screen compositing.

:32‍ ‍Jumbotron & DOOH: Designed and synchronized multi-screen animations for large-scale stadium displays. (Shorty Award: 1 Gold, 3 Bronze).

:33 MSG Takeover: Engineered multi-screen synchronization and motion strategy for the NYC Madison Square Garden digital facade.

For a deeper look into the technical architecture and workflows behind some of these projects, please visit the Process section (Password on Resume).

View Process

Core Systems & Animation

Cinema 4D, Redshift, After Effects, Premiere Pro, Adobe CC, Figma.

Specialties

3D and AI Integration, Systemic Template Architecture, Multi-Screen Synchronization (DOOH), VFX "clean-up".

Active Evolution

Currently integrating interactive runtime animation (Rive) and UX motion frameworks into my pipeline to bring high-craft storytelling natively into digital products.