Anna Pascual Laguna
Senior Motion Designer
Creating scalable 2D/3D motion systems and digital brand experiences from strategic concept to final technical execution.
Reel Breakdown & Technical Credits
:00 Verizon x NFL: 3D Matchmoving and C4D/Redshift integration of brand-accurate helmets into Google Veo generative environments.
:02 Partner Ecosystem (Disney+, Hulu, HBOMax, Netflix): Architected modular motion templates for quarterly national campaigns, ensuring multi-brand compliance and rapid content updates.
:04 Verizon "MyPlan": Developed core motion identity and system-wide animation assets for social rollout.
:10 Verizon Access: Designed a high-velocity template system for real-time celebrity and presale event integration.
:16 Women's History Month: Custom title treatment and motion identity for a conversation series.
:16 Heritage Month Series: Title treatments for Women’s History, Pride, and Black History Month social campaigns.
:18 Verizon x FIFA: C4D/Redshift integration of brand-accurate ball physics into Kling generative environments.
:19 Verizon "i" Campaign: Refined motion signature and technical finishing for the national campaign closing identity.
:22 Holiday "Elves": Narrative AI generation and character consistency engineering for social and DOOH.
:24 The Met "Unframed": Produced AR simulations for social CTA campaigns.
:25 Technical Finishing: Advanced "Invisible VFX" suite including logo removal, object replacement, and high-fidelity screen compositing.
:34 Verizon Visa: High-end 3D texturing, lighting, and finishing for cross-channel digital and print assets.
:35 Jumbotron & DOOH: Designed and synchronized multi-screen animations for large-scale stadium displays. (Shorty Award: 1 Gold, 3 Bronze).
:36 MSG Takeover: Engineered multi-screen synchronization and motion strategy for the NYC Madison Square Garden digital facade.
For a deeper look into the technical architecture and workflows behind some of these projects, please visit the Work section (Password on Resume).
Core Systems & Animation
Cinema 4D, Redshift, After Effects, Premiere Pro, Adobe CC, Figma.
Specialties
3D and AI Integration, Systemic Template Architecture, Multi-Screen Synchronization (DOOH), VFX "clean-up".
Active Evolution
Currently integrating interactive runtime animation (Rive) and UX motion frameworks into my pipeline to bring high-craft storytelling natively into digital products.